Propaganda within media
The links above each display campaign ads by opposing candidates Donald Trump and current President Joe Biden. Each election year campaign ads (oftentimes propaganda) flood the internet and social media platforms with messages attempting to sway viewers to either side. Although candidates must vouch for themselves and build their campaigns up, I feel as though this manner should be handled more professionally rather than taking shots at each other via media world. Both messages are endorsed by each candidates party and include stretched information which acts as a form of defamation towards each other. The media teams attempt to slide in certain remarks in order to gain leverage over the opposing candidates party such as the links included above. The Biden message towards the end claims that "Trump does not trust women" due to abortion related laws. While Trump may view these rights differently than Biden's party, claiming Trump doesn't trust women as a whole is a very generalized and targeted response by the Biden party that isn't professional. On the other hand, Trump's message listed above also includes using stretched information to paint a bad picture for the upcoming election against Kamala Harris. The message revolved around "radical Harris" and included details around plans Harris has implemented. Many of the plans or actions Harris has shown in this ad paint her to be a criminal due to actions she has performed that has led to negative reactions. Each candidate reaches to use information they know can sway opinions even if that means using a form of defamation. Although this form of advertising has been used for countless elections, it is time to change how to campaign more professionally via social media and other media platforms!
The majority of campaign ads that I have seen this year, including the two you shared in your post, have been negative or “attack” ads. I feel like political campaigns put more effort into trying to convince voters that the opposing candidate is evil than they do into trying to convince voters that their candidate is genuinely the best choice for the position. I think campaigns probably use negative ads more than positive ads due to their ability to easily entertain and capture a viewer’s attention. I find this concerning because it seems that people may be voting for a particular candidate without knowing the majority of the candidate’s policy stances. I wish campaign ads focused more on educating viewers on the specific policy positions of each candidate instead of trying to weaken the opponent.
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